It’s Not That Easy

 Posted by at 12:51 am  Nick's Blog
Sep 082016

After reading my blog post the other day titled We Got Boosted in which I wrote about the weBoost 4G RV Cell Phone Signal Booster Kit I was sent to review, I got three or four inquiries from blog readers wanting to know how often we get freebies like that, and how they can get in on those kind of deals.

This is something that comes up quite a bit. I’m always hearing from someone who has become a fulltimer and thinks they can start a blog and make enough money from it to pay for all of their travels and write off the cost of their RV as a business deduction.

According to the “experts,” who have all written a book or have an online course they want you to buy, all you have to do is start a blog, slap in some Google AdSense ads, and then sit back and watch the money roll in. I wish it were true, but folks, it’s not that easy.

There are a gazillion blogs out there, and trust me, very few of them make enough money to even pay for their monthly internet service. Yes, this blog does make a respectable amount of money every month. And yes, some companies do send me their products to test and review. Over the years I have received everything from kayaks to tire pressure monitoring systems to solar panels, inverters, batteries, books, grill plates, and stays at RV parks.

But you have to understand something. I’ve been doing this for over ten years. It’s a job to me. Every day of the year I post a 500+ word blog. Every day. The only exceptions have a been a few days when I was in the hospital last year, and I think a day or two when we were broken down someplace where we didn’t have Internet access. Otherwise, I write a blog.

Now, I’ll admit there are times when I get lazy, and instead of writing something original, I’ll pull a story from our files that we ran in the Gypsy Journal at some at some point. But I put a blog out there with information that my readers will (hopefully) find useful or entertaining.

The second thing you have to understand is that for an advertiser to show any interest in you, or for a company to want to send you their products to evaluate, your blog has to demonstrate that it’s going to give them good results. For the last few years this blog has received over 770,000 hits annually. So if you are in the business of making or selling products that appeal to the RV crowd, it’s a good way to get your message out. But if a blog only gets 25 or 30 hits a day, what’s in it for them?

I spend a lot of time marketing the blog, my books, and the Gypsy Journal. I’m active on social media, I put in many hours a week helping moderate Facebook groups, I answer dozens of emails and Facebook inquiries and questions about RVing and self-publishing and things like that every day. Answering those questions involve a lot of research sometimes. This gives me the visibility that draws the blog traffic. Like I said, it’s a job.

I’m not trying to discourage you, I’m trying to give you a dose of reality. Yes, it can be done. There are some very good blogs out there that do get a lot of readers every day, and they can be profitable. If you’re willing to put in the work, to invest the time in creating good content and in marketing, and to do it day after day, week after week, and year after year, you might be able to do the same thing. It’s a big pool and there’s plenty of room in here, jump on in.

Thought For The Day – The road to success has many tempting parking spaces.

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Nick Russell

World-Famous, New York Times Best Selling Author, and All-Around Nice Guy!

  4 Responses to “It’s Not That Easy”

  1. You also spent much time at RV rallies, Life on Wheels, etc. Conducting all these workshops added to your visibility and credibility.

  2. Wonderful blog post, Nick. As always, straight forward and to the point. I’m hitting the road soon and am doing it with my eyes wide open, thanks to people like you.

  3. I agree a wonderful blog and to the point, writing a blog like you do takes a lot of time and good writing to keep us reads coming back!!!

  4. Hi Nick, I just want to add some additional insights. My name is James, I’m the content manager for Wilson Amplifiers.

    And everything you said is 110% right on the nose.

    For digital marketers and content managers like myself, we often get inquiries about sending our products for free for an honest review.

    If I was sending out something like a book, then I could make an exception if I felt the person was genuinely authentic. But signal boosters cost hundreds of dollars. We need to know if it’s a good fit for the reviewer as well as ourselves, because it’s an investment for both parties.

    For me to agree to send out a product, I need to know if this person is an influencer and for those starting out blogs, becoming a social media star, or Youtube personality, you need to have a strong presence.

    When we contacted you about the reviewing the RV4G, we did our due diligence and hopefully, some of these metrics can answer the questions these people have emailed you about:

    – Does this person have a website or blog with good/engaging traffic?
    – Is this person’s audience relevant to the people I’d like to speak to?
    – Does this person have EAT (expertise, authority, trustworthiness)?
    – Is this person active on social media and does he/she have an engaged audience?
    – Is this a good & relevant fit between the both of us?

    These are some of the questions we ask before reaching out. If there’s any takeaway, be authentic & be THE expert. And Nick is definitely that and that’s why we reached out to him.

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